Paid media
Planning, buying and daily optimisation across social, search, video and programmatic.
- Account setup and structure
- Audience, bid and budget management
- Creative testing frameworks
- Weekly performance reviews
Singapore · Performance marketing
Growth you can measure.
Tavon is a Singapore-based performance marketing and growth consultancy. We plan, buy and optimise media on the platforms your customers actually use — and report on every dollar.
For brands and apps targeting Southeast Asia, the Middle East & Africa, and global markets.
We work across
MetaTikTokGoogle AdsYouTubeProgrammatic / DSPApp networks
What we do
Four capabilities, one accountable team.
Media, creative, measurement and strategy are handled together, so decisions are made on the same numbers.
Creative studio
Ad concepts and production built for the feed, localised for each market.
- Short-form video and statics
- Hooks, variants and iteration
- Language and cultural adaptation
Analytics & measurement
Tracking that holds up, dashboards people read, and attribution you can explain to a CFO.
- Pixel, SDK and server-side events
- Reporting dashboards
- Funnel and cohort analysis
Growth consulting
Channel strategy, budget allocation and market-entry planning for teams that want a second opinion before they spend.
- Channel and budget planning
- New-market launch playbooks
- In-house team enablement
How we work
A simple operating rhythm.
No black boxes. Each stage has a deliverable you can see and a number you can check.
1
Discover
Audit accounts, tracking and past performance. Agree the goal and the metric that defines it.
2
Plan
Channel mix, budget split, creative brief and a measurement plan — in one document.
3
Launch
Structured campaigns, clean naming, tracking verified before the first dollar is spent.
4
Optimise
Weekly reviews, creative refresh, budget reallocation. Monthly plan revisions.
Campaign objectives
From reach to revenue.
| Stage | Objectives we run | What we optimise for |
|---|---|---|
| Awareness | Reach, video views, brand lift | Cost per reach, view-through, frequency control |
| Consideration | Traffic, engagement, community growth | Cost per session, engaged visits, follower quality |
| Conversion | App installs, leads, purchases | CPA, ROAS, payback period |
Why Tavon
Built to be easy to work with.
Transparent reporting
Media spend and fees are shown separately. You always know what was bought and what it cost.
Platform-native execution
We work inside the ad platforms' own best practices rather than fighting them — steadier delivery, fewer surprises.
One point of contact
Strategy, media and creative are coordinated by the same team, so nothing gets lost between agencies.
Ready to plan your next quarter?
Tell us the market, the product and the goal. We'll come back with a plan, not a pitch deck.